CHO`ME Abarley Essential Mask delivers deep hydration to the skin, promoting a healthy and radiant complexion while effectively improving skin tone.

Beauty discovered in nature's plants

Naturally derived substances, all-natural ingredients , organic cosmetics, naturalism cosmetics…

These modifiers have become quite 'natural' in marketing text for cosmetics.

This contributes to our dichotomous views for cosmetics products, thinking natural is good and chemical is bad .

However, these days it is quite difficult to come across a product not accompanied by the word 'nature.' The word has become that much 'natural.'

But what is the essence of nature? What is it that makes nature so vitalizing and beautiful?

We found the answer to our question in plants. That is why we decided to research plants and look for  substances that are beneficial for humans, verify their superiority and commercialize it.

That is how the CHO'ME brand was born. CHO'ME, as its Chinese-character name suggests, means the beauty discovered in nature's plants. Plants provide oxygen and various nutrients which we can use as a source of energy. Furthermore, the natural materials in plants heal our skin and make it more beautiful.

Our first research was about barley sprouts. We discovered that barley sprouts, already well-established as health and diet products, could also become the base ingredient for cosmetics. This discovery has been followed by years of R&D and finally, commercialized

As the slogan for CHO'ME, 'Natural Choice for Me' suggests, CHO'ME pursues the idea of customized cosmetic products. Our skin is unique. Cosmetics should also be unique for each person. CHO'ME aims to become the customized cosmetics for our customers.

We are CHO'ME, and we create a customized solution to help you experience the beauty found in nature's plants.

The pressing matter(pronounced cho-me in Korean) of the cosmetics industry is CHO'ME.