"Cocoheali" is a brand exclusively for kid’sskincare and cosmetics operated by Purplus Co., Ltd.

There is a special story behind the birth ofCocoheali. While raising her three daughters, CEO of Purplus Co., Ltd., ParkEun-jung, discovered how her children were imitating her putting on makeup. Itwas through this moment that she realized the need for kid’s cosmetics madewith quality ingredients that were safe for children to use - thus the start ofCocoheali.

Cocoheali released a safe and reliable kid’screametics (short for creative + cosmetic) line with creative ideas. Not onlylimiting itself as cosmetics that simply decorates one’s outer appearance, itis a tool or medium of colorful ideas to help children express themselves whileenjoying a variety of colors, textures, ideas, and emotions through beautyitems that encourages free play through which helps them to discover theircreative identity. This is the Cocoheali Creametics line.

In addition to the creametics line is Cocoheali’sImmuImmu non-toxic skincare line. It is a gentle line perfect for the wholefamily, but mainly children. Enzyme ingredients extracted from 6 types of raremushrooms helps strengthen skin’s immunity and is safe to use by the wholefamily, from infants to teenagers and adults, including pregnant women.

Currently, Cocoheali meets its customers throughpop-up stores and online shopping malls of all major department stores of SouthKorea such as Shinsegae Department Store, Lotte Department Store, and TheGalleria Department Store. Cocoheali is also paving its way globally throughactive overseas exports, and currently conducting SNS marketing through variousvideo contents and events. In particular, since the end of 2020, famous Koreanactress, Lee Yoonji and her daughter, Jung Ranee, have been actively investingin brand marketing as Cocoheali’s muse.

Premium kid’s cosmetic, Cocoheali!!