Concept

In-out-care-shampoo to care inside and outside of hairs at once

FUNCTION

PURPOSE

TARGET

INGREDIENT

MECHANISM

RESULT

1. HAIR CARE

To care damaged hairs

In care

① Containing fine particles of hydrolyzed three major proteins (keratin, collagen, silk)

Hydrolyzed protein particles to be absorbed more effectively to provide nutrition to the target point.

It makes healthy and bouncy hair treating even inside of it.

Out care

② Containing amino acid complex which are the most similar to 22 kinds of hair

Because of its similarity to hair, it stays more effectively on cuticles than the other proteins.

It treats the torn and stretched surface of cuticles to make them soft and glossy.

2. SCALP CARE

To care scalp for new   hairs

In care

③ Containing  Microalgae extract (Porphyridium cruentum) that protects hair follicles in scalp from the external stimulus such as UV.

It inhibits generation of harmful materials in hair root and hair follicle by external stimulus such as UV.

It helps and activates hair follicles to make healthy hairy cells.

Out care

④ Containing a patented ingredient, Greenol (Herb complex) having anti-inflammatory and soothing effect. 

It protects and soothes the scalp with 6 kinds of herbs; lavender, peppermint, bergamot, rosemary, chamomile, and freesia, which have powerful antioxidant, antibacterial, anti-inflammatory, and soothing effects.

It inhibits growth of germs and soothes scalp to recover damaged scalp so that it can make healthy hair.

Feature

TAG

Description

Effect

In-out-care-shampoo for both inside and outside of hairs

Effect

Care for hair roots and hair follicles for both damaged hair and new hair.

Feeling

You can feel silky texture right after use.

Feeling

Bouncy and abundant foam

Feeling

Containing menthol ingredient which cools down temperature in scalp to make good condition for scalp

Ingredient

Silicone free

Ingredient

We do not use surfactant derived from petroleum, but from nature.

Safety

Tested for scalp stimulation test and scored 0.00, which means no irritation.

Cost-effective

Very cost-effective compared to hair shop treatment.

Product development

Scored total 4.5 by 111 beauty testers including designers

Product development

Made by a designer after studying treatment products for professionals in hair salon.