FOOD with FULL OF HAPPINESS

YOUNG FARMERS CARING FOR YAM

NATURAL PREMIUM YAM FROM BUYONG

Going toward daybreak…Here’s soil fully soaked with morning dewdrops

BUYONG

GREETING MESSAGE

Buyong Nongsan (Buyong Farm Products), the “YOUNG FARMERS CARING FOR YAM”, is located near to the Andong Hahoe Folk Village, a place of noble persons, where the unique and magnificent Korean tradition keeps on going freshly in full of life, with the Buyongdae Cliff as a background. Buyong Nongsan has been consistently working on supplying delicious yam and burdock foodstuffs to people as grown up and processed in a clean and completely furnished facility by minimizing the distribution cost. Buyong Nongsan is operated by a group of young, full hearted young farmers with variety of talents and passion for new, creative agricultural innovation in harmony through consistent change for growth, unearthing great value from mother nature. In order to achieve full scale growth of local community, the family members of Buyong Nongsan, as a representative regional business brand, are determined to do our best in striving for innovation in farming focusing its object to a globalized market.  

                                From all the family members of YOUNG FARMERS CARING FOR YAM

01 HISTORY OF BUYONG NONGSAN

2004     Buyong Farm established.

2005     Changed the corporate name to Buyong Nongsan.

           Began sales through open market.

2006     Buyong Nongsan website began operation.

2007     Opened stores (Yangjae-dong, Chang-dong, Bukdaegu) at Nonghyup Hanaro Mart.

2008     Buyong Andong Yam Farming Association established.

2010     Buyong Nongsan Food Processing Plant construction completed.

2011     Began powder products manufacturing.

2012     Liquid tea product manufacturing started.

           Certified with ISO 9001, Quality Management System.

           Certified with ISO 14001, Environment Management System.

2013     Designated as an Indigenous Product of Andong City, as granted of using Indigenous Product brand.

           Trademark for “YOUNG FARMERS CARING FOR YAM” registered at the Korea Intellectual Property Office.

           Signed the Memorandum of Understanding with Leaders in Industry-university Cooperation of Andong National University as a member company.

           Leached tea products (Burdock Tea, Yam Tea) manufacturing started.

2014     Granted of using Excellent Farm Products of Gyeongbuk Province brand.

           Buyong B&F, the subsidiary manufacturing firm, established.

           Opened nation-wide stores at mega-market network of Nonghyup Hanaro Mart.

           Launched products at major home shopping malls of GS Home Shopping, Home & Shopping Mall, and NS Home Shopping.

02 CORPORATE PROFILE

Corporate sharing healthy natural value based on world top level agricultural technologies.

Corporate consistently striving for research with best products and optimized system.

03 MANAGEMENT PHILOSOPHY

Nature

Unearth unlimited value resources from nature.

Youth

Cultivate young talents sharing farming value.

Agricultural

Farming with heart of honest farmer.

Creative

Create innovative farm business through consistent growth.

04 Certification

Give joyous welcome to guests.

Work with delight.

Pride for Buyong.

• Achieved top sales revenue at the G-Market, a major Korean on-line shopping mall.

• Record of SOLD-OUT at the major home shopping malls of GS Home Shopping, Home & Shopping Mall, and NH Farm Product Shopping.

• Achieved No. 4 sales revenue of tea products at the Naver Shopping Mall, a major Korean on-line shopping mall.

• Achieved No. 4 sales revenue of tea products at the Daum Shopping Mall, a major Korean on-line shopping mall.

• Opened stores at 95% of major Korean on-line shopping malls as ranked within top 100 of ‘Rankey.com’ survey.

   

  Pouch Type

                                                                            Burdock

  Cylinder Type

                       Tea Bag Type

                                                                                                 BURDOCK

                                                                 

   

  PRODUCTS

   

  At a daybreak….comes with clear, fresh and clean mother earth fully soaked with dewdrops.

  Here are people living with mother earth as their companion.

  Yam, clean premium farm food grown up from honest farming spirit.

   

  Long Yam                                         Mountain Yam                                  

   

                       Yam Powder

   

  Chinese Yam Tea           

                                                       Yam Stick

   

  YAM

   

   

  PRODUCT FUSION BUSINESS

  Product fusion business organized out of active direct distribution operation removing intermediate profiteering.

   

  Primary Stage Industry             

  Production Stage

  Raw materials produced and secured in house.

   

  Secondary Stage Industry                    

  Manufacturing & Processing

  In-house manufacturing plant operated with clean, massive production capability.

   

  Tertiary Stage Industry

  Trading & Distribution

   

  Sixth Stage Industry

   

  EXCHANGE BETWEEN FARMS AND CITIES

  SETTLE DOWN AFTER RETURN-TO-FARM, RETURN-TO-COUNTRY

  PROMOTE VITALITY OF RURAL ECONOMY

   

   

  BRAND MARKETING

  Marketing activity boosting added values of product and corporate up as worthy business brand.

   

             Corporate Value Promotion through Brand Recognition

             UGLY ONE / THRIFTY YAM / YOUNG FARMERS CARING FOR YAM

   

  Shared Farming Value

                                  Engage in Farming Job

                                  Cultivate Farmer Successor

  Create Jobs

   

  Farming Work Experience Campaign Promotion

  Campaign organizing and operating groups of experiencing farming work teams, harvesting the ‘yam’ and ‘burdock’ in person, and cooking healthy, natural meal with the crops harvested.

   

   

  ADVERTISEMENT MARKETING PROMOTION

  Diversified and complex advertisement promotion fitting to the application purpose of consumers.

   

  Product Marketing

  Diverse distribution sales channel (Home shopping malls, Department stores, Mega-markets, Direct sales shops, Exhibitions & expositions)

   

  Globalized Marketing

  Build international sales foundation expanding overseas market share through export & on-line sales promotion.

   

  Media Marketing

  Promote media marketing campaign through participation in TV broadcasting, variety of forums and seminars.

   

  MBC TV: Search for Delicious TV

   

  Olive TV: CJ Creative Forum 3

  “Farm Talk, Delicious Farming Story”

   

  KBS 2TV: News Time

   

  KBS 2TV: VJ Rangers

  DREAM OF HITTING JACKPOT WITH LOCAL FOOD!

  Everything to know about farming; For young beginner farmer

   

   

  ENTERPRISE DREAMING OF WELL BEING FARM VILLAGE

  Young farmers devoting to their heart to farming strive for the growth of Buyong Nongsan to a global enterprise leading the community with local indigenous products.

   

• Agricultural resources with unlimited possibility.

• Corporate where personal talents shine through participation.

• Promote local community growth through consistent innovation.

• Corporate realizing innovative farming value.

   

  Gift of home grown genuine foodstuff

  in own soil cultivated with honesty and

  passion of young farmers.

   

   

   

  Gift of home grown genuine foodstuff

  in own soil cultivated with honesty and

  passion of young farmers.

   

  Andong Yam Buyong Nongsan Farming Association

  Address: 250, Gwangdeokseom-gil, Poongcheon-myun, Andong-si, Gyeongsangbuk-do, Korea

  Telephone: +82-54-858-2004 Fax: +82-54-853-1263

   

  Buyong B & F Co., Ltd.

  Address: 45, Hahoe-seowon-maeul-gil, Poongcheon-myun, Andong-si, Gyeongsangbuk-do, Korea

  Telephone: +82-54-858-2003 Fax: +82-54-853-1263