Indena is the world’s leading phytochemistry company headquartered in Milan, Italy. The company was founded in 1921 by Mrs. Indena whose family had been in the organic farming industry for many generations.  Indema is committed to the identification, development and extraction of the active ingredients of plants and their products are used in the pharmaceutical, health care products and personal care products industries.    

In 2013, Indena together hand in hand with LY Global Trading and Services Pte Ltd. of Singapore jointly launched the organic professional personal care brand – Wise care.  Wise care promotes the “heritage of natural beauty” and is dedicated to bringing a more professional, more comprehensive and more natural perfect skin care experience to women across the world who love beauty.  Organic raw materials from Indena which are certified by ECOCERT (an organic certification organisation based in the European Union) are used without exception in the production of all the products across the brand. Organic crops grown to the utmost extend with biodynamic farming methods are used as raw materials in the products and the growing process is purely natural, without the application of any chemical fertiliser, insecticide, herbicide or pesticide.  The method of using one object to counter another object is applied and all production means which may cause damage to the environment are gotten rid of so that the raw materials - crops coming from the natural organic land can contain more energy factors from nature.