In Oct. 1998, we, BEBECO cosmetics, signed a licensing agreement with ALFREDO VERSACE total brand and developed highly dignified and functional products with a unique image to combine eastern emotion with western sense. Our goal was to inform Especially, launching a product whose ingredients (Orange Vitamins and Plant Hormone)were open to the public for the first time in Korea, the company impressed consumers on its brand. We developed products considering all sides that consumers wanted and we got recognized as high-class brand and highiy functional products. Now BEBECO cosmetics is trying to approach closer to more consumers, adopting honesty as the company's philosophy.