IRUDA W(WOOD) SHAFT

Technology : AVF, CFI, GEF, TTR

<AVF>

Angular Velocity Fulcrum butt design (AVF) : Much like in a modern archer's bow, the AVF design seeks to create momentum and angular velocity by using the biggest and strongest portion of the shaft (the butt section) more effectively.

Conventional golf shafts do not focus on the butt section to build kinetic energy, preferring instead to allow the shaft's tip section (the shaft's smallest and weakest point) to control angular velocity, launch angle, and backspin rates. In AVF shafts, using ideas borrowed from archery, energy is built in the butt section and then dynamically released towards the mid section. With this high-energy butt section and gradient energy flow through the tip section, a giant, powerful fulcrum is created which greatly increases the force that is applied to the clubhead and the golf ball.

KEY POINTS

- Uses the shaft\'s butt section to create a bigger fulcrum

- Allows for greater launch and spin control

<CFI>

Circumferential Flexural Integrity is an innovative layup method devised to insure a shaft's flexing properties are consistent around the 360� circumference.

It is imperative to keep these values as close together as possible during manufacturing to ensure consistent dynamic response and output performance of the shaft. A shaft must have the same flex characteristics around it's circumference before it can be truly matched to another shaft. Matrix also manufactures a testing apparatus called The Universal. This was designed to provide technically advanced club builders and OEMs an opportunity to test any shaft on the market.

KEY POINTS

- Every Matrix Shaft is tested for CFI

- CFI checks that each shaft has a consistent flex, despite the orientation

<GEF>

Gradient Energy Flow tip design(GEF) : Conventional golf shafts experience their greatest amount of energy deformation between the mid and tip sections. This "weakness" will reduce the stability of the clubhead at impact and can accentuate the "sliding" of the clubface across the ball, leading to higher spin rates. By contrast, certain Matrix Shafts use a direct Gradient Energy Flow.

While static measurements like "tip deflection" and "CPM" remain similar to less energy-efficient counterparts, concentrating on more direct energy flow means more energy reaches the clubhead. More stability is created at impact, resulting in higher MOI. Less clubface-to-ball friction results in less backspin, a true high launch, and low spin flight can be created.

KEY POINTS

- Minimizes energy loss at tip section

- Allows for more stability at impact for higher A101

- Works with AVF to create high-launch, low-spin ball flights

<TTR>

Tip Torsional Resistance is a proprietary stability method of controlling the unwanted deformation in the lower sections of a golf shaft.

TTR greatly reduces the tendency of the tip of a shaft to twist in the impact zone and significantly reduces the longitudinal deformation ("S" curve) while in dynamic motion. This added structural stability results in controlled side launch deviation, more centered contact, more consistent spin results, and higher energy transfer into the golf ball. This combination yields explosive distance and straighter Shots.

KEY POINTS

- Used in woods, TTR can dramatically tighten dispersion and aid in solid contact

- Used in irons, TTR may have its most dramatic applications, thus eliminating the deformations that come with using steel iron shafts