1. Product Concept 

“Skin Specialist Antiaging Skincare Cushion”

5 kinds of the specially formulated peptide will fill up skin like filler.

The natural Botox-like peptide will do the lifting.

2. Product Hash Tag (#)

 #peptide #ingredients #premium #Botox concept #lifting #anti-aging #luxury #healthy cushion #peptide cushion #Botox cushion #anti-aging cushion #wrinkle ironing cushion #elastic cushion 

3. Product Development 

Rather than hiding the skin complex, let’s cover it up with skincare! This was the initial ideas of skin specialists in Korea which, later, led to the development of the 1st Aesthetic Cushion. Now, this whole new concept of Skincare Make-up Cushion is becoming a hot trend for skincare lovers.

 The word ‘Home-Spa’ has become the new trend in Korea for the reason that it came up in order to make it possible for people in need of skincare services who can’t afford time and expense on beauty spas to enjoy the spa grade satisfaction at home.Troiareuke has developed the aesthetic cushion so that people can enjoy real skincare and aesthetic effects throughout the day by just applying base makeup with the cushion. Thus, Troiareuke has put skincare ingredients to the cushion and made 99% skincare 1% makeup Troiareuke Seoul Aesthetic Cushion. With the nickname “Botox Cushion,” Troiareuke Seoul Aesthetic Cushion contains 6 kinds of peptides, and it has been received official certification of “UV protect,” “Brightening,” and “Anti-Wrinkle.” It’s a truly No.1 Aesthetic Cushion! 

 Seoul Cushion provides 3 keywords of Regeneration, Improvement, and Protection.For Regeneration, 6 different peptides help improving skin healthier and more elastic.

For Improvement, it has been certified by the Ministry of Food and Drug Safety in Korea for brightening and anti-aging effects.Protection Lastly, as a protection function, it is made to protect skin from UV rays (SPF50+ / PA+++) and external environment.

4. Ingredient Story

 Through the collagen biosynthesis and activation of tissue growth factors in the epidermis and dermis, Troiareuke Seoul Cushion was formulated with the aesthetic prescription that can fill the inside and uplift the facial lines. 

AESTHETIC CUSHION SKIN SCIENCE

Step1: Collagen biosynthesis in Basal layer (the layer between epidermis and dermis).

Step2: Biosynthetic collagen in high density helps lead firm skin.

Step3: External cellular layer is strengthened in order to make a new healthy cell. Fibroblast will be stimulated for growth.

Step4: Tissue growth factor is activated.

Step5: Skin is protected from external factors by strengthening cell matrix.

Step6: A natural Botox-derived ingredient provides tight skin rejuvenation.

l  Filler Peptides

1. Acetyl tetrapeptide-11

Stimulates collagen biosynthesis in basal layer

2. Tritide peptide-10

Strengthening the collagen density and bonding process. Therefore making collagen layer stronger.

"Collagen Binder & intensifier"

3. Palmitoyl tripeptide-1

Help produce GAGs (Glycosaminoglycan), stimulate fibroblast growth for collagen biosynthesis.  

4. Palmitoyl tripeptide-5

TGF ( Tissue Growth Factor ) will help form healthy skin matrix.

5. Copper tripeptide-1

Strengthens external skin layer and heals skin cell for regeneration.

l  Botox-like Peptides

6. Acetyl Hexapeptide-8

A natural Botox-derived ingredient helps minimize the wrinkle-forming muscle activities and decreases the depth of fine and deep lines.

(Experiment: Use of Acetyl hexapeptide-8 will reduce the wrinkle by 27%.)

5. What is peptide?

There are 6 peptides in Troiareuke Seoul Cushion.

l  5+1 Peptide Botox Cushion

(5 peptides filling up to the inside + 1 peptide tightly uplifting facial lines.)

As a binding ingredient that constitutes protein, it is a gift of the cosmetic industry that gives a dramatic effect to skin cell regeneration, wrinkle improvement, skin protection and anti-aging!

A peptide is known to have the same effect as Botox!

More people are looking for cosmetics containing peptide over Botox which costs more time and money.

What if the peptide is contained in the daily used cushion instead of using peptide containing creams separately? Save the money and time! Let’s stay pretty!

Peptide Cushion: Troiareuke Seoul Cushion is called, Peptide Cocktail, for containing 6 different peptides. It is a special cushion made to be enjoyed safely both at home and at work.

6. Product Texture

1. Touched feeling ■■■■■

“This cushion shines more lightly when I correct my make-up! When I was already wearing make-up, I didn’t feel like adding another layer. If I provide enough moisture to the skin during my skincare routine in the morning, it will naturally be blended in on my skin even by cold and dry weather.”

2. Adherence ■■■■■□

“Wow! It applies very thinly! This particular puff is very soft and moisturizing, I wouldn’t have to worry about drying my skin after makeup. I also like semi-matte finish with a slight glow after using this cushion!”

3. Longevity ■■■■□

“Since it gives a semi-matte finish, the makeup seems to hold out pretty long. My t-zone area is bit oily, so I don’t really like a cushion with a dewy finish. Troiareuke Seoul cushion controls sebum and oil effectively so that I don’t have to worry about my makeup collapse in a short period of time.”

4. Texture (Moisturizing ■■■■■□ Matte)

“It seems very moisturizing at first, but the finish is soft and smooth not moist. I like it because it moisturizes your inner skin, but expresses your outer skin in semi-matte style. I especially like the fact that it’s not too moisturizing that my hair doesn’t stick on my face after makeup!”

5. Evenness ■■■■□

“It evens out skin tone very naturally. Just make sure to control the amount well!”

6. Color ■■■■□

“I usually use 21 shade which is light beige, and this cushion’s color suits me very well. I guess people who use 21 shade, light 23 shade would be okay with the colors. If you are dark 23 shade, you might feel little bright!?

7. Scent ■■■□□

“It smells like floral soap. I personally like the color, but for those of you who don’t like scented cosmetic product, it might not be a good one. However, I like it because it doesn’t smell like chemical or artificial makeup product.”

8. Darkening ■■■■■

“Well… this is one thing that is amazing about this cushion! The word darkening is not necessary when describing this cushion. I didn’t feel any darkening or oxidizing phenomenon, and bright skin tone lasted from the morning till night.”

9. Coverage ■■■□□

“It doesn’t guarantee a perfect coverage, covering all the spots or scars. However, it’s effective in covering up reddened and pigmented area.

10. Cooling Effect ■■■■□

“I love the cooling effect when it first touches my skin!”

7. Product design Story

1. SKINCARE PROFESSIONALS: We tried to keep the design as simple as possible to meet the purpose of becoming Korea’s first Aesthetic Skincare Cushion. 

2. KOREAN SIMPLE DESIGN: With its unique design, we have highlighted the beauty of space to emphasize that this cushion is not for anybody. Korean traditional colors and unique colors of Troiareuke have been used.

8. Product Package

1. Cushion / 1ea

2. Cushion Puff  / 1+2 = total 3

3. Troiareuke Mini Brand Guidebook

9. Skincare Prescription

Dry Skin: Cell Energy Cream + Troiareuke Seoul Cushion

Oily Skin: Selemix Serum + Troiareuke Seoul Cushion

Aged Skin: Cell Energy Cream +P + Troiareuke Seoul Cushion

Pigmentation Skin: Mela-C ampoule + Troiareuke Seoul Cushion

10. SKINCARE STORY

#Troiareuke: From Aesthetic to Home Spa J

Professional Aesthetic Brand, TROIAREUKE, provides the same professional aesthetic satisfaction at home modern people to modern people who don’t have enough time to go to the spa! We talk about ‘the result’ not ‘the concept’. Smartly and Beautifully care your skin that changes every day.

# 24Hours, 7days skincare

#Seoul: Made in Korea? Made in Seoul J

Where is the Mecca of Fashion? New York, Milano, and Paris! Then, which city immediately pops up in your mind when you think of Mecca of K-beauty? Of course, Seoul, isn’t it? Troiareuke Aesthetic Seoul Cushion is being loved by true Seouler, especially power beauty bloggers in Seoul

-       It gives satisfaction to your love for Korea, Seoul, and Korean Cosmetics!

-       It’s finally here! ‘Limited Edition’ Troiareuke Aesthetic Seoul Cushion1

#Aesthetic Cushion: Beyond Make-up, It’s skincare J

Until now, Cushion has been categorized as make-up, but Troiareuke Aesthetic Seoul Cushion is a special cushion made of 99% skincare and 1% make-up. It started with the idea of adding aesthetic ingredients to make-up cushions that women wear 10 hours a day for 6 days in a week on average. Troiareuke Aesthetic Seoul Cushion catches the beauty and health at the same time.