SSANGBANGWOOL & TRY GROUP, Inc. is South Korea’s largest company specializing in innerwear, which has been leading the development of the Korean textile industry as the leader of the domestic innerwear industry for over 40 years since its establishment in 1963.   The company introduced the advanced technologies of an American company Jockey International, Inc. in 1984 to specialize in developing innerwear for the domestic market. Upon the introduction of its own brand TRY in 1987, the company developed the brand into the largest market share brand in innerwear, thereby contributing in the advancement of the domestic innerwear industry and turning it into an industry in which an element of fashion is now emphasized. In addition, the company has been firmly solidifying its status as a company specializing in fashion by introducing various kinds of differentiated brands that meet consumers’ needs such as a lingerie brand ‘Chaville’, an innerwear brand for career women ‘& style’, an innerwear brand for large mart (discount chain) distribution channel ‘THE bu:’, etc.   The company re-solidified its foundation while going through a three-year long legal management period from 1999 to November 2002 and cultivated a strong corporate culture of overcoming trials. In 2004, the company successfully normalized its operation within a short period of time by strengthening the management system for its second take-off through the production outsourcing and restructuring of unprofitable businesses.   The company’s brand TRY, which developed into the leading fashion innerwear brand of Korea, took its first step for developing into an international brand through its license export to India and its online underwear fashion show that was held on two occasions created a big sensation nationally and internationally, thereby presenting a new possibility of advancing the fashion industry. In addition, the company continues to develop its core competencies for becoming competitive globally.　 in 1996, the company took the first step into the international innerwear market by establishing its overseas production base by establishing three local incorporations and manufacturing facilities in Jilin, Yanji and Tumen in China. In addition, the effort to reinforce its core competencies that has been continually made based on the knowledge network, which combines the Chinese production base and the domestic sales network into one, has led to the result of creative level technical advancement and production of the world’s top quality 100, 140, 160 and 200 thread count cotton innerwear for the first time.   Additionally, the company is striving to fully meet and satisfy the consumer needs through its strategic marketing activities for the existing line of innerwear brands as well as a lingerie brand ‘Chaville’ and an innerwear brand for career women ‘& style’ to further develop the corporate image of ‘being closer to customers’ to ‘a high-class fashion innerwear company’.   A better tomorrow for customers is promised through the will of SSANGBANGWOOL & TRY GROUP, Inc. to become the world’s top company with international brand and design power through its endless self-innovations and cutting-edge technologies, and it will make extensive investments and efforts to be reborn as the nation’s top company specializing in fashion by creating a new future.